Fife Public Schools
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April 18-22

WASL Discussion

Chp 12 Selling

Marketing over break - April 15(tax day) & Mega Millions, how can a product use a disliked day as a promotion?

Chp 12

Introduction to Selling

**Assignment:

Hybrid Cars Comparision

Features and Benefits

Finish Hybrid Cars Comparison Handout & discuss

WIRED Magazine Article on Hybrids

Chp 12

Billboard Ads

-Pick a Hybrid vehicle and create a billboard advertisement.  Keep in mind your audience, the need/benefit you are addressing, etc.

Finish and share posters!
 

Motives!

Emotional vs. Functional